1. Information on how to enter and prizes form part of these Terms and Conditions. Participation in this promotion is deemed acceptance of these Terms and Conditions.

2. Entry is only open to Australian residents aged 18 years or over. Employees (and their immediate families) of the Promoter and agencies associated with this promotion are ineligible to enter.

3. To enter, individuals must, during the promotional period, visit http://twitter.com/AdoreMidori, follow the prompts to enter the competition on the above websites. Entrants must RT an Adore Midori Tweet for their chance to win a Midori bottle and Cocktail Glass set. Winners are chosen at random on Friday, November 20th, 2009.

4. The Promoter reserves the right, at any time, to verify the validity of entries and entrants (including an entrant’s identity, age and place of residence) and to disqualify any entrant who submits an entry that is not in accordance with these Terms and Conditions or who tampers with the entry process. Errors and omissions may be accepted at the Promoter's discretion. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights.

5. Multiple entries permitted subject to each entry being submitted separately and in accordance with entry requirements.

6. Promotion commences on Monday, 16th November 2009 until Friday, 20th November 2009. All times will be based on Sydney local time. The Promoter’s decision is final and no correspondence will be entered into.

7. Entries will be taken from all Australian states.

8. All prizes are subject to the supplier terms and conditions, including any applicable age restriction.

9. If any prize is unavailable, the Promoter, in its discretion, reserves the right to substitute the prize with a prize to the equal value and/or specification, subject to any written directions from a regulatory authority.

10. Total prize pool is $300. Prizes, or any unused portion of a prize, are not transferable or exchangeable and cannot be taken as cash. One unique winner per prize.

11. In the event that a prize remains unclaimed 3 months after the original draw, the Promoter will conduct an unclaimed prize draw at the same time and place as the original draw in order to award a prize of equivalent value.

12. The Promoter encourages consumers to drink responsibly. Legal aged consumers are advised to consider the safe drinking levels recommended in the National Health & Medical Research Council Australian Alcohol Guidelines that are available at www.nhmrc.gov.au. Entry and continued participation in this promotion is subject to the licensee’s liquor serving policy.

13. If this promotion is interfered with in any way or is not capable of being conducted as reasonably anticipated due to any reason beyond the reasonable control of the Promoter, the Promoter reserves the right, in its sole discretion, to the fullest extent permitted by law (a) to disqualify any entrant; or (b) subject to any written directions from a regulatory authority, to modify, suspend, terminate or cancel the promotion, as appropriate.

14. Except for any liability that cannot be excluded by law, the Promoter (including its officers, employees and agents) excludes all liability (including negligence), for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the Promotion, including, but not limited to, where arising out of the following: (a) any technical difficulties or equipment malfunction (whether or not under the Promoter’s control); (b) any theft, unauthorised access or third party interference; (c) any entry or prize claim that is late, lost, altered, damaged or misdirected (whether or not after their receipt by the Promoter) due to any reason beyond the reasonable control of the Promoter; (d) any variation in prize value to that stated in these Terms and Conditions; (e) any tax liability incurred by a winner or entrant; or (f) use of a prize.

15. The Promoter collects personal information in order to conduct the Promotion and may, for this purpose, disclose such information to third parties, including but not limited to agents, contractors, service providers, prize suppliers and, as required, to Australian regulatory authorities. Entry is conditional on providing this information. The Promoter may, for an indefinite period, unless otherwise advised, use the information for promotional, marketing, publicity, research and profiling purposes, including sending electronic messages or telephoning the entrant. Entrants should direct any request to access, update or correct information to the Promoter. All entries become the property of the Promoter.

16. The Promoter is Suntory (Australia) Pty Ltd (ABN 27 001 628 780) of 34 Rosebery Avenue, Rosebery, NSW 2018. Telephone: (02) 9663 1877.
 

Sew Far, Sew Good!

Twitter: @projectrunwayoz
Facebook: http://bit.ly/4r5p2

The campaign has six core elements built around what we call the ‘Communication Pivot’. In this case the pivot is simple, ‘Fashion Design’.

Influencer follow: Following a small core of fashion and style bloggers to initiate Twitter
Designers on board and designer giveaway. Securing 12 designers as partners to offer designer garments as treasure hunt prizes in the days running up to the first episode (Designers included Kirrily Johnston, The Cassette Society, Hussy and Feiyue to name a few).  

Bloggers on board: Engaging fashion and style Bloggers to support Project Runway with editorial and retweets

Designer retail on board: In the run up to the first episode designer sales website Coco Lee was partnered with to provide discounts as prizes for correctly answered questions. 

Live Chat: During the episodes live Twitter and Facebook updates and conversations too place with Twitter and Facebook pages hosted by guest fashion and style bloggers.

Facebook Ads: Short run impressions buy with designer giveaway as featured call to action

Rather than overload tweets and Facebook updates throughout the week we drove all activity around the core focus, the episode itself. This allowed us to build loyalty to the time slot and not harass the followers that we have. Four weeks into the campaign and we have generated the following:

Twitter
Followers: 1600
Conversations with followers: 1220

Facebook
Fans: 6100
Average comments/interactions per week: 210


For the rest of the series we will continue to build followers and fans with live chat, polls and commentary on the show pre, during and post episodes. Additional prizes and incentives build around the communications pivot will also be offered including styling sessions with top stylists, show related products and other designer and fashion items.

Check out the Samsung People site... An FWA Site of the Day Award Winner!